When it comes to building a successful dealership, one thing is key: accessibility. Luckily, the dawn of modern technology makes it even easier for your consumers to learn more about your automotive business with a quick search.
However, the results of that search are the most critical part of whether your company thrives, specifically your dealership’s Google My Business™ results.
Fortunately, Aspen Automotive has the answer to how to make your dealership more visible on Google™ so that your customers can see your store hours, directions to your showroom, and much more. Ready to learn more about how our auto marketing team can help? Check out our guide!
What is Google My Business™?
Standing out on the web is crucial if you’re attempting to bring new leads to your business. Fortunately, Google My Business™ profiles allow you to provide anyone searching for your dealership or similar businesses with important information that makes it easier for them to interact with your team.
This tool helps you manage what your buyers see when they type your name into Google™, including the ability to edit your dealership’s address, showroom hours, and more.
You can even take a look at customer testimonials of your business and add photos to your My Business profile. That way, you can better understand what your consumers think of your company and identify any areas in which your team can improve.
Why is Google My Business™ so critical to your dealership’s sales? Well, according to Convirza, “76% of local searches result in a phone call.”1
As a result of this impressive call rate, you want to be sure that your Google My Business™ information is up-to-date so that your customers can reach a member of your staff as soon as possible.
How to Leverage the Power of Google My Business™
To harness the benefits of Google My Business™, you should first either create or claim your dealership’s listing on Google™. Once you sign into your Google™ account, you’re free to edit any information as needed so that you can properly claim the location of your auto dealer on both Google™ Search and Google™ Maps.
Additionally, like we mentioned above, you want to verify that your dealership’s store hours are accurate on your Google My Business™ profile. On top of that, consider filling out the Special Hours section so that your buyers know when you’ll be open during the holidays.
Of course, one of the main benefits of your Google My Business™ profile is its ability to serve up information about your customers and what they’re searching in Google™ to get to your website.
That way, you can use those keyword phrases to create informative content that draws in readers and positions your dealership as a thought leader in your industry.
Plus, using Search Engine Optimization (SEO) tactics for your business’s content can help you rank higher in Google™ search results, which automatically increases the amount of traffic your website receives.
Not only does this assist in driving new traffic into your showroom, but it also gives your existing customers yet another reason to stick with you.
Updating Your Automotive Dealership’s Google My Business™ Profile: Learn More!
Now that you know all about the importance of keeping your Google My Business™ account up-to-date, it’s time to find a trustworthy automotive marketing agency that knows how to improve your ROI on your marketing strategies.
Well, the team at Aspen Automotive is ready to lend a hand in your quest to generate leads and help your dealership thrive. To find out more about how we can guide your marketing efforts and keep your Google My Business™ profile updated, give us a call or send us an email today!
