There’s a lot to consider with your direct mail campaign. Who will receive the mailer and on what day? What are you promoting or selling? How will this campaign factor into your quarterly marketing budget? Well, what if there was a way to send out lots of direct mail at a discounted rate? Would you jump at the chance to learn more?
Then keep reading, because the marketing experts at Aspen Automotive are here to help you learn more about bulk mail and how your dealership can benefit from this form of marketing. Let’s get started!
What Is Bulk Mail?
Buying in bulk isn’t a new concept, but it’s grown in popularity over the years. It allows you to buy more items at once for less than if you purchased them individually. This concept of getting more for less is the same idea behind bulk mail.
In general terms, bulk mail includes sending mail to a large group—usually hundreds—of individuals at once. Bulk mail is also known as “commercial mail” or “Business Mail 101,” according to the United States Postal Service (USPS).
Bulk mail is a popular choice for dealerships because of the discounted mailing rates it offers.
What Type of Discount Is Offered with Bulk Mail?
You want the most out of your direct mail campaign, and that includes spending less and obtaining a higher return on investment (ROI). To help achieve this, you want to spend as little as possible on shipping and mailing charges.
Bulk mail can help with that.
Cost to Mail:
- Single, standard-sized letter: $0.55
- Bulk mail: $0.191
This discount is sure to help your dealership save on your next marketing campaign.
Requirements for Utilizing Bulk Mail
Before you can take advantage of the bulk mail discount rate, you need to meet certain requirements with your campaign.
Minimum Quantities for Bulk Mail:
- First-class mail: 500 pieces
- USPS marketing mail: 200 pieces
- Parcel Select: 50 pieces
- Presorted/Carrier Route Bound Printed Mail: 300 pieces
If you’re sending out catalogues of your updated inventory or small packages that include freebies for your customers, the minimum quantity may not apply. For bulk mail, weight can factor in as well.
Weight Requirements for Bulk Mail:
- Minimum weight: 50 pounds per order
- Maximum weight per item: 16 ounces
Now that you know more about the quantity and weight requirements needed for bulk mail, you’re almost ready to set up your bulk mail campaign. There are just a few final steps required by the USPS to set up your campaign.
How to Set Up Your Bulk Mail Campaign
Before you can take advantage of the bulk mail discount rates, you must first perform these actions:
- Obtain a mailing permit through USPS
- Pay an annual mailing fee to use bulk mail
- Presort mail by zip code
- Deliver the presorted mail to the post office where you obtain your mailing permit
Once your bulk mail campaign is set up, all that’s left to do is to decide the size, shape, and design of your mailer.
How We Can Help
Ready to get started with bulk mail? We at Aspen Automotive are here to make it as easy as possible to get the direct mail results you want. We offer many direct mail services, including everything from data solutions to production.
Start on the Right Foot: Data Solutions
When you start a direct mail campaign, you want to make sure the right people see your mailer. It wouldn’t make sense to send someone who just bought a vehicle from your inventory information about how your dealership buys cars.
Utilizing data solutions can ensure the right people see your mailers.
We use several different data solution programs to find the most updated information possible for you. Some of the information we can pull for you to help better target your campaign includes:
- Equifax®, Experian®, and TransUnion® credit scores
- Anyone preparing to trade in their vehicle
- Address corrections in your database
- Make, model, and year individuals drive
- And more
Send out more targeted mailers by taking advantage of our data solutions technology.
Designed to Stand Out
Having your direct mail sent to the right people is important, but you need a mailer that’ll stand out from everything else in the mailbox. That’s where our award-winning design team comes into play. They can help with everything from choosing a color palette to a standout font design.
All of our designs are 100% customizable. We’ll work with you to incorporate your dealership’s already existing branding into your bulk mailers.
Want to go above and beyond to ensure you stand out? We can offer suggestions on ways you can incorporate unique design features, such as pop-card promotions, 3-dimensional mailers, and much more.
Getting You Reay for Mail: In-House Production Team
Once you’ve approved the design for your bulk mailer, our in-house production team will take over. They’ll utilize our variety of state-of-the-art equipment to get your mailer printed.
Utilizing our in-house production team offers several benefits, some of which include:
- Constant oversight of production
- Folding, inserting, sealing, and stamping your mailers
- Quick turnaround time
For most production jobs, we can get your mailers ready for USPS delivery in 72 hours. That means your recipients will see your mailers sooner, and you’ll see the ROIs faster too!
One important requirement of bulk mail as previously mentioned is pre-sorting the mail. Separating the mail based on zip code can be a time-heavy process. However, our production team is here and happy to help. We can help pre-sort the mail before sending it to the post office. That way, all you have to do is sit back and relax while we handle everything else.
Get Started with Bulk Mail Today
Are you eager to take advantage of bulk mail, but are unsure where to start? The team at Aspen Automotive is happy to help with everything from data solutions to production. We can even send your bulk mail to the post office for you in as little as 72 hours after design approval.
As we said, there’s a lot to consider with your direct mail campaign. With our team on your side, you’ll reap the benefits in no time at all. To get started, simply give us a call or send us an email today!
