Direct mail marketing has stood the test of time as a powerful tool for reaching audiences and driving business. However, in an era that seems dominated by digital media, it’s worth wondering, is direct mail still effective?
Epsilon Automotive knows that the answer is a definitive yes. We’ve worked with thousands of dealerships to help craft direct mail marketing campaigns that can reach wider audiences, generate leads, and increase overall profits. In this blog, we’ll explore five ways direct mail marketing can still benefit your business.
Get Your Name Out There
Direct mail marketing has been and always will be a great way to get your business’s name out there. Shipping out mailers allows you to build a brand identity through your name, logo, color scheme, and messaging.
Whether starting a new business, rebranding, or a longstanding neighborhood stalwart that needs to promote a sale, direct mail is a useful way to let people know who you are and what you have to offer.
More Reliable Than Email
Chances are, you receive a lot of emails. When the day is done, you check your personal inbox and see it flooded with more emails, including a slew of promotional offers. Many people immediately disregard their inbox, file their email under spam, or delete it without a second thought.
That’s where direct mail has a distinct advantage. Email fatigue leads to lots of offers getting lost in the shuffle. Holding an envelope in your hands makes it much more tangible than an email you can delete in a split second. Plus, you only receive a few pieces of mail a day, so you’re more likely to open your mail and read it.
Better For Your Budget
In addition to being highly effective, direct mail marketing is also easier on your budget. The cost of printing and mailing out your materials is relatively low compared to other forms of marketing. Whether you’re sending a simple postcard or a colorful and elaborate mailer, your direct mail campaign will almost certainly be an affordable option.
Greater ROI
Not only is direct mail an affordable option, but it can also deliver a superior return on investment. Think about what your automotive dealership offers. Things like service appointments, parts, and new and used cars are significantly more than you’ll spend on shipping mailers out.
Plus, Epsilon Automotive specializes in crafting direct mail campaigns that drive engagement, which should help you maximize your ROI.
More Accurate Results
Another great thing about sending out mailers is that you can include user-friendly interactive tools like QR codes. This allows you to track your results. Seeing who took advantage of your offer and how many people responded is a fantastic measure of your results.
On top of tracking your progress, seeing where the responses came from can help you tailor your targeted mailing list for future campaigns. At Epsilon Automotive, we have state-of-the-art data solutions that can help track and target leads in every campaign.
Learn More About the Benefits of Direct Mail Marketing
With decades of experience working on direct mail marketing and thousands of automotive clients, Epsilon Automotive can assist with crafting, producing, and measuring the results of your mailers. Contact us for a consultation today.
