Vehicles are vital for many people’s day-to-day, and as an automotive service provider, you play a key role in their productivity. How can you prove that you’re the best choice for their needs? 

Direct mail remains a steadfast choice for many auto repair shops, proving its reliability even against newer methods, such as email. Epsilon Individual Automotive sees the success of direct mail marketing every day, and we are more than eager to share input when asking yourself the question: How can direct mail help my auto repair shop? 

Making an Introduction to Your Community 

While everyone has different interests and schedules, stepping out to the mailbox and picking up the day’s mail is a routine part of many of our lives. By using direct mail marketing, you can grab your audience’s attention through a simple part of their day, a marketing method that up to 73 percent of Americans prefer.1 

Direct mail is specifically a great source when starting out or rebranding, so you can introduce your auto repair shop to the public rather than have the public introduce themselves to your auto shop. This way, you can build an audience, as well as gather information on where your message was well received. 

Our marketing experts have found specific success in this aspect through saturation marketing. This method allows us to send direct mail out in bulk to all residents in a certain geographic area. 

A Tangible Form of Marketing 

When using direct mail, you can form a brand identity that is palpable to your community. While you can skip or scroll through ads online or be redirected or swallowed by email, your message sits directly in the house. 

Our team at Epsilon Individual Automotive can assist with pulling data about your community based on certain demographics and vehicle history. We can help determine which households will need expert car service and direct them to your repair shop. 

Your message is a visual reminder of your services. Even if people are caught up on their auto repair needs, they can hold onto your message, clip it onto their fridge, and circle back to you during their times of need. 

Promote Incentives to Your Auto Repair Shop 

Through direct mail, you can introduce an incentive to visit your auto repair shop directly to the members of your community. By providing them with QR codes and coupons with special offers, you are now providing motivation to turn to your business. 

This is also a great way to measure and expand upon your success. As people start to turn to your auto repair shop, you can further build onto your direct mail marketing to be more centered around the preferences of those who act upon them, therefore building loyalty off a more personal relationship. 

Epsilon Individual Automotive can help with planning out monthly specials for specific services and interactive direct mail programs that are designed to be effective in intriguing your target audience. 

Better Return on Investment (ROI) 

Direct mail is a rather cost-efficient approach to marketing. The majority of the effort comes from crafting the content—which our team at Epsilon Individual Automotive specializes in—and the rest comes from simply printing the content and sending it off to the community. 

When lining up the cost of printing next to the cost of your own auto services, the difference is evident. Through this cost-efficient marketing method, you can minimize the time and money spent on advertising your repair shop while maximizing your income. 

Learn More About How Epsilon Individual Automotive Individual Automotive Can Help Your Auto Repair Shop 

Epsilon Individual Automotive has spent decades observing the productivity of direct mail marketing and has witnessed its success across thousands of automotive clients throughout the country. When looking to start direct mail marketing for your auto repair shop, learn how we can help your growth. 

 

 

 

1 https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref